Thinking about SEO?
Thinking about the next level of website and blog management?
The professionalism of website and blog?
Then, Optimization is a great choice for you and you are at the right place to start doing SEO or Search Engine Optimization.
But, If you don’t know what Optimization means and why it is so important for websites and blogs?
Why you need Optimization for your business?
What to do after starting a blog?
Related: How to start a blog?
Let me tell you in this awesome guide of Search engine optimization.
Definition of SEO
Search engine optimization (SEO) is a process of improving the organic (un-paid) results of website in search engines. In general, influencing visibility of a website or web-pages in search engine’s organic listing.
Optimization is recognized as a major part of web-development and it is not optional anymore.
Furthermore, Let’s break it into examples:
You writing blog about “Christmas gifts”. You want to display it on search engines (Mainly Google) top results to anyone who searches for “Christmas gifts”.
What can bring your blog on the top results in search engines for that keyword? The secret sauce is SEO
Now why it is matter to get on top of search engines?
Because, the online experience begins with a search engine for almost 90% of the users.
The first 5 result gets the 65% of overall traffic.
So, you can fairly understand why the position of your keyword matters. And why the optimization is so important today for all kind of businesses websites and blogs.
Now that you have a very good idea about the basics of SEO, we’ll look further to the components in detail.
First of all, I need to tell you the types. There are two types of SEO and you need to choose yours, right now.
Black hat vs White hat
You want to win a long game or are you happy with short games? choose wisely, Winning a marathon is more appreciable rather then winning a 100m dash.
Put the same into search engine optimization. Small boost to your blog for short period of time or ultimate boost for long period?
If you want to work SEO like quick income, You’ll probably start with doing black hat SEO
This type of SEO mainly focuses on optimization for search engines not for humans at all. Well there are many methods to break the rules to get your site rank high, As a result black hat SEOs will make money fast.
This approach is based on spammy, un-friendly pages, which often get banned very soon and leads to punishment and penalty by search engines.
Opposite, white hat SEO is the way to build a supportable online business. This type of SEO mainly focuses on optimization for humans not search engines. It’s the SEO about making high quality content and implementing all type of legal optimization based on search engine’s rule.
Seems like you have pretty good idea now about the types of SEO’s and which SEO you should choose. In this guide we are focusing on my favorite white hat method and the two sides On-page and Off-page also called On-site and Off-Site.
Decorating inside your shop and outside : On-Page SEO techniques and Off-Page SEO techniques
Let’s start with index of the guide,
The on-page includes the following:
- Keyword research
- Use of keywords
- Freshness of content
- Title tag
- Meta description
- Easy to crawl
- Duplicate content
- Site speed
- Mobile friendliness
- Keywords in URL
- HTTPS / SSL
- URL Structure
- Keyword density
- Outbound links
- Internal links
- Image optimization
The off-page includes the following:
- Search engine submission
- Webmaster tools
- Info-graphics submission
- Blog commenting
- Directory submission
- Video submission / YouTube marketing
First of all, We’ll take a look at on-page SEO.
There are 8 major categories in On-page SEO, The first and most important, is content.
The content plays an important role in getting viewers on your site. The site without content is same as a shop without goods. Content defines your site and help search engines to deliver information to users.
When you search a keyword, google do it’s best to deliver what google believes the best of that keyword.
It’s the content which describes your site. For example, if you look at a shop which is full of mechanical tools. You parallel y had a good idea that it’s a tool shop. If you see medicines inside the shop, you’ll know it’s a pharmacy. Just like this google recognizes your site by your content.
The factors of content by which you can get google attention are:
Google believes in delivering good quality content. The ranking factor of google depends which site has best quality of content so far. Some examples of quality content are:
- User intent
- Well crafted main content
- Useful supplementary content
- Page layout
- Ad placement
- Length of content
Another factor of content is keyword research.
Well, almost all searches start with a keyword. If your site has recipe content you probably going with recipe related keyword like “burger recipe”. but, slow down here and try searching that keyword in google and you’ll find thousand of result for that keyword.
Sounds like competition, right?
And yes it is. So that’s why the little investment of time in searching a good keyword is necessary.
The next factor of content is:
Use of keywords
You might be using best low competition keyword for your site or maybe nice length keyword. But ranking depends where you use it. Try using your keyword in title and text of your content and you’ll get the maximum benefits of the keyword.
Using keywords on your website will help you deliver better content to both your visitors and search engines, and it’ll help communicate what searches your website is related to. so that you can get more visitors from search engines.
The next factor for content is:
Freshness of content
You don’t wanna buy junk food or expired food. don’t you? Same for visitors, they don’t wanna see the old content because it lacks important updated information.
Freshness or uniqueness of content is just like a road map. If you are driving to unknown place and you have a pretty old map for it. as a result, you’ll probably get lost. The updated map is always more useful during roaming into unknown places. don’t you think? Same google thinks about the content.
In addition, Freshness also includes how often you update the content. So, it’s an important factor of content.
Now let’s move to second part of on-page SEO which is
The next thing you need to have take care of, Make sure your content is evergreen, is HTML.
You don’t have to be professional in coding by any means. But, running an online business without knowing the basics of html would be same as shooting a gun without knowing what the target is.
Thankfully, the sites like w3schools makes it possible to learn html easy way.
let’s take a look at the 3 factors you should consider while doing HTML
Title tags are same as newspaper headings. Consider a newspaper without headings and you’ll probably found it difficult to understand. In addition, seems like incomplete news.
The title tags in blogs often comes as h1 tags. almost all text with h1 opening and closing are consider as a title tag.
Every page should have h1 tags to make it clearer to google.
with title tag, subheading is also important in HTML
Subheadings are headings inside heading.
Not only they provides SEO benifits also gives your users simple reference points.
same as h1 tag the h2, h3, h4 and h5 tags also have SEO powers in them.
Meta description are what google shows up as an excerpt when google displays as a result to searches. It’s simple to spot which results has meta description and which hasn’t.
Optimized meta-description has more SEO benefits then non-optimized meta description.
Also, The suitable length for meta description is 160 characters.
The third step in on-page SEO is architecture
The third part in this guide is architecture. While this part gets super fast, super-techy there are simple things everyone should take care of, to improve their SEO rankings.
A good architecture of website leads to great experience to users while they navigate the site. through things like site speed, mobile friendliness and a safe connection.
You’ll need to optimize some things in order to deliver “a great user experience”.
Easy to crawl
Making site easy to crawl is same as roads in the city. In other words the more the complicated the road links are the more people finds it difficult to navigate.
The thicker the web of links in your site the easier it is for the spiders to crawl your website. Also provides search engine a better understanding of your site.
Depending upon how good your links are, they’ll report back to search engines that you are a nice result.
Google doesn’t allow duplicate content at all which makes it a top priority in SEO.
Make sure the text or the content in your site is rather original or less copied.
For example, if you re-post your content it might hurt your rankings. In order to make sure you don’t get penalized always post original content.
This makes us to move to next factor of architecture, site speed.
Site speed is very important and an important part of SEO ranking factor. The faster the site speed is the more likely users want to navigate it. less site speed can be your worst nightmare.
To increase the site speed you there are several things you should consider.
- Gzip compression
- Minify css and html
- Reduce server loading time
- Enable cache mechanism
- Optimize images
Remember, everyone likes fast car .
Nearly 60% of the users surf internet from mobile devices and tablets. Making it a popular surfing platform. Seems like a huge crowd. Right? and it’s so huge number of internet users means 2 out of 3. that’s why almost all the website nowadays are developed friendly to mobile.
Responsive design of your site is the first part you should consider before creating.
Most WordPress sites are mobile-friendly nowadays or you can use a plugin to do so.
keywords in URL
First of all, you should know what a keyword is? Keyword is a “word phrase” that describes your content or your web-page. Because, keyword is an important factor of SEO you must include the keyword in your URL. For example, if your keyword is “home pizza” your URL should be like:
Using keywords in URL makes your site gets the google attention and makes it high in ranking.
HTTPS / SSL
Google declared using of SSL is ranking factor. HTTPS stands for “Secure hyper text transfer protocol” and SSL for “secure socket layer”.
Those sites which sell things or deal with transactions should have SSL installed. The SSL provides extra security for customers. but, now many non-commercial sites used SSL and gives user a secure place to explore.
The SSL service is often provided by your web-hosting. Consider purchasing there.
Using images and videos in your post is a good ranking signal also a good description of your content. The sites with multimedia usage is more likely to rank higher in results.
You can describe precisely and accurately what you wanna describe using multimedia. which makes it an important ranking factor in seo.
5. URL structure
Structure of URL plays an important role in on-page optimization. The good structure defines your content in short length.
The key points of a good structure is less usage of underscores and numbers.
Try using “post name” structure. Which is best from these selections.
6. Keyword density
Keyword density is described as how many times the keyword appears in your post. the Recommended value of density is about 2.5%.
The value which is either less or near the recommended, leads to higher ranking of your web-page.
The Links are often called the ways to increase the site usage and less bounce rate. Links provide leads to more page views to site.
Consider roads without joints and you never wanna drive in them.
By categories they are defined as these two:
- inbound links : are those links from your web-page to another internal page of same domain
- outbound links : those Links from your web-page to another page of different domain
Using inbound links and outbound links increases your site ranking. Also, makes it it suitable for SEO ranking.
8. Image optimization
The final step in on-page SEO is optimization of image. Image optimization is important because using image without optimization will increase page size and load time of your web-page.
Image optimization is so easy the online image optimization services are best way to do it.
So, this makes our on-page optimization comes to an end. Let’s move to other side of the guide.
There are 9 major categories of off-page SEO in this guide. The first one is search engine submission:
1. Search engine submission
The search engine submission is the process of getting attention of the search engine to your website. It is an effective tool of web promotion and internet marketing that helps webmaster increase the ranking of website.
It is direct submission of a website to search engines as a result search engines notify your site and index it in their search results.
A lot of sites provides submission to multiple search engines automatically such as entire web. And, also it could be done manually by visiting the search engines submission page.
2. Webmaster tools
Webmasters tool provides site related information to webmasters. Both Google and Bing offer specific webmaster tools for webmaster and SEO’s.
Consider your site design as skin of the body and the backlink is the backbone of your site. Backlink is so important to website, increases ranking faster then any other techniques.
The link to your website and webpages externally for example, from another domain is called a backlink. Google ranks website higher with more number of backlink. It depends upon the quality of link and the page rank of external domain.
Two types of backlink are:
- Do-follow, and
The higher the page rank and authority of backlink source, the higher will be the effect. Backlink from high authority sites increases ranking faster then backlink from low authority sites.
4. Info-graphics submission
It is the process of link submission to info-graphics websites. An info-graphics is a visual image such as chart or diagram that’s used to represent complex information.
So, it can be easily consumed by an audience. It is a similar process like search engine submission.
The next thing is to use the power of social networks. Because, social websites are so popular nowadays you can start by sharing web-page link there. In addition, you can add social share buttons to your web-page so that audience can easily share your page.
So, let’s move to our next step which is an easy commenting technique, blog commenting.
6. Blog commenting
The importance of blog commenting is the factor called backlink creation. You can start by adding comments to the comment section and link your website there.
First of all, write the comment and link your webpage or website there. Start writing like this:
Dear admin, Your article about ……. was such a nice article, it helps me understand about …… . there is also a great article like your article here at www.yoursite.com
Consider doing comments in related website.
7. Directory submission
The directory related websites are the best way to start building links through submission. You can easily submit your website there, by doing so search engine will consider your website a good result.
Some directory sites are:
- Scrub the web
- Directory World
- So Much
- R Directory World
- T Section
- A1 Web Directory
- Exact Seek
8. Video submission / YouTube marketing
Submitting your video to sites like YouTube promotes your site and attract easy traffic to your website. Also, you can place your ad there and earn money.
Start doing so, by having an account there and uploading your videos.
I hope this guide helped you understanding search engine optimization and realize that SEO is not optional anymore.
While it doesn’t take a lot of effort to get the concepts right, it might hurt your online presence if you don’t.
Finally, After reading this guide, how will you change your attitude towards SEO?